Marketing claims AI but no AI features visible
Your website describes your product or service as "AI-powered" or uses similar language, but no visible AI features — such as an AI assistant, smart search, or automated recommendations — were found on the site. Sophisticated buyers verify claims before they trust them. An AI label without a visible AI feature can read as marketing fluff and undermine your credibility, especially with technical evaluators. Either add a visible AI feature that demonstrates the capability (even a simple smart-search or AI-generated summary), or update your copy to describe the underlying benefit in plain terms rather than leading with "AI".
Why this matters
Sophisticated buyers verify claims before they trust them. An AI label without a visible AI feature can read as marketing fluff and undermine your credibility, especially with technical evaluators.
How to fix it
Either add a visible AI feature that demonstrates the capability (even a simple smart-search or AI-generated summary), or update your copy to describe the underlying benefit in plain terms rather than leading with "AI".