Website audit reports that show what to fix first

What AuditHQ does

AuditHQ turns a public website URL into a structured audit across marketing, technical SEO, AI visibility, security, privacy, reputation, social footprint, employer brand, and AI readiness. The output is a ranked action plan, not a loose checklist.

Who it is for

AuditHQ is built for business owners, consultants, agencies, freelancers, and in-house teams that need to know what is broken, why it matters, and what to fix first. Non-technical users get plain-English priorities; technical users get evidence and implementation context.

How the audit works

The platform collects crawlable website signals, applies deterministic checks, groups issues by suite, and explains the findings with evidence. The full report includes suite scores, issue detail, quick wins, and a 30/60/90 day action plan.

Why it is different

Single-purpose SEO crawlers often stop at technical warnings. AuditHQ connects SEO, AI visibility, trust, privacy, security, conversion, and reputation signals so teams can see root causes across the whole website experience.

The nine audit suites

Marketing checks conversion paths, calls to action, trust signals, and messaging clarity. Technical covers Core Web Vitals, crawlability, structured data, and on-page health. AI Visibility measures whether ChatGPT, Perplexity, and Google AI can see and cite the site. Security reviews HTTPS, security headers, email authentication, and exposed-service signals. Privacy checks policy coverage, cookie and consent posture, and regulator fit for the site’s jurisdiction. Reputation looks at review platforms, ratings coverage, and brand mentions. Social Footprint reviews profile quality and consistency across networks. Employer Brand checks careers content, value proposition, and pay transparency. AI Readiness assesses the digital foundations a business needs before automation and AI tooling pay off.

Key terms: what is a website audit?

A website audit is a structured review of a site’s public signals that turns raw checks into prioritised, evidence-backed fixes. AI visibility refers to how reliably AI search engines such as ChatGPT, Perplexity, and Google AI Overviews can crawl, understand, and cite a website. Generative engine optimisation, or GEO, means shaping content and structured data so AI engines quote the site as a source. A quick scan is a free sample of the full audit that checks core signals across all nine suites in about 60 seconds.

Common questions

How long does an audit take? Around 5 to 8 minutes for the full nine-suite audit; the free quick scan takes about 60 seconds. Are findings based on real data? Yes - every finding is verified against a live source such as Google PageSpeed Insights, Google Safe Browsing, the NIST CVE database, and live DNS lookups before the AI writes a word. Can reports be white-labelled? Yes - the Agency plan includes full white-label control with your logo, brand colours, and custom domain. Is there a contract? No - plans are month-to-month and can be cancelled anytime, with access through the end of the billing period.

What the marketing, technical, and AI visibility suites check in detail

The Marketing suite reviews the homepage value proposition, primary and secondary calls to action, trust signals such as testimonials and client logos, form friction, message-to-market clarity, and whether the page tells a visitor what to do next. The Technical suite measures Core Web Vitals from live Google PageSpeed Insights data - Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint - alongside crawlability, XML sitemap health, robots directives, canonical tags, structured data coverage, HTTP status hygiene, image optimisation, and render-blocking resources. The AI Visibility suite, sometimes called generative engine optimisation, checks whether ChatGPT, Perplexity, Claude, Google AI Overviews, and Gemini can reach and quote the site: it inspects AI crawler access in robots.txt, the presence of an llms.txt file, Schema.org entity coverage, sameAs cross-references, FAQ and question-answer markup, passage-level citability, and the freshness signals AI engines favour when choosing sources.

What the security, privacy, reputation, social, employer, and AI readiness suites check

The Security suite reviews HTTPS enforcement, HSTS preload, modern security headers, Content Security Policy strength, email authentication through SPF, DKIM, and DMARC, DNS hygiene including DNSSEC and CAA records, and known-vulnerability exposure cross-referenced against the NIST CVE database. The Privacy suite checks privacy-policy completeness against GDPR, CCPA, and the Australian Privacy Act, cookie and consent-banner posture, pre-consent tracker loading, and jurisdiction fit. The Reputation suite looks at review-platform presence, aggregate ratings, embedded testimonials, and how a brand handles feedback. The Social Footprint suite reviews which platforms are linked, handle consistency, sameAs schema, and embedded social proof. The Employer Brand suite reviews careers content, employee value proposition, pay transparency, and third-party employer signals. The AI Readiness suite assesses the operational foundations - analytics, automation, customer-facing AI, and AI governance disclosures - a business needs before AI tooling delivers a return.

How AuditHQ verifies every finding before reporting it

AuditHQ is evidence-first by design. A deterministic engine runs the automated checks first - DNS and header inspection, schema parsing, PageSpeed measurement, safe-browsing and CVE lookups, and page-content analysis - and only then does AI translate those verified results into plain-English explanations, business impact, and a prioritised action plan. AI is used to explain evidence, never to invent findings, and every finding carries the source it was checked against. This is why a report can be trusted in a client meeting: the score, the severities, and the recommendations trace back to a live signal rather than a language model guess. Reports are grouped by suite, ranked by severity and effort, and delivered with a 30, 60, and 90 day plan so teams know what to fix first, what to schedule, and what to monitor over time.

Who uses AuditHQ and how

Agencies and consultants use AuditHQ to run a fast, credible audit at the start of a new engagement, to justify scope and retainer, and to hand clients a white-labelled report that reads as their own work. Freelancers use it to punch above their weight, delivering a nine-suite review that would otherwise take days of manual checking. In-house marketing and growth teams use it to keep a site healthy over time, catching regressions in Core Web Vitals, structured data, security headers, and AI visibility before they cost traffic or trust. Business owners without a technical background use the plain-English priorities to decide what to ask their developer or agency to fix first. Because the free quick scan samples all nine suites in about a minute, most people start there, then upgrade to the full report when they want the evidence, the depth, and the action plan behind the score.

Frequently asked questions