Lead forms present but no automated scheduling or lead routing detected

This check looks for whether your contact forms connect directly to a scheduling tool (like Calendly) or automatically route leads to your CRM or sales team — rather than just sending a plain email. Speed matters more than most businesses realise. Leads who receive a fast response are far more likely to convert than those who wait hours. Plain contact forms rely on manual checking and follow-up, which means many warm leads go cold before anyone responds. Connect your contact form to a scheduling tool so prospects can book a call immediately, or use a CRM (like HubSpot) that notifies your team instantly and tracks each lead. Many tools offer free plans to get started.