No product analytics or event tracking detected

No product analytics or event-tracking code was detected on your site — meaning visitor behaviour (clicks, form submissions, funnel drop-off) is not being recorded. Without tracking, you cannot tell which pages or campaigns drive enquiries, where visitors give up, or whether a change you made actually helped. Any AI or personalisation tool you add later will also have no data to learn from. Install Google Analytics 4 (free) via Google Tag Manager. Start by tracking five key events: page view, contact form submission, pricing page visit, sign-up start, and sign-up complete. This takes a few hours to set up and pays back immediately.