robots.txt blocks Amazonbot (Alexa + Amazon AI)
robots.txt is a small text file at the root of your site that tells automated crawlers which parts of the site they may visit. Amazonbot is the crawler Amazon uses to feed Alexa and its AI shopping and answer features. This check found a rule in your robots.txt that disallows Amazonbot, meaning you've explicitly told it not to read your pages.
Why this matters
Amazon says Amazonbot may be used to improve Amazon's services, including Alexa answers. If Amazonbot is blocked, Amazon may be unable to use your site as a source for those services. This is most likely to matter for ecommerce or businesses whose customers compare options through Amazon; for others the effect may be small.
How to fix it
Your developer needs about 5 minutes. Open robots.txt and add an explicit allow rule for Amazonbot (a User-agent: Amazonbot group with Disallow left empty, or Allow: /), placed so it isn't overridden by a broader blanket rule further down the file.
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