robots.txt blocks Amazonbot (Alexa + Amazon AI)
robots.txt is a small text file at the root of your site that tells automated crawlers which parts of the site they may visit. Amazonbot is the crawler Amazon uses to feed Alexa and its AI shopping and answer features. This check found a rule in your robots.txt that disallows Amazonbot, meaning you've explicitly told it not to read your pages. With Amazonbot blocked, Alexa voice answers and Amazon's AI-powered product comparisons can't reference anything on your site, even when a shopper asks a question your page would answer well. This matters most for ecommerce and any business where customers compare options by voice or through Amazon's shopping tools; for others the loss is smaller but still free to avoid. Your developer needs about 5 minutes. Open robots.txt and add an explicit allow rule for Amazonbot (a User-agent: Amazonbot group with Disallow left empty, or Allow: /), placed so it isn't overridden by a broader blanket rule further down the file.
Why this matters
With Amazonbot blocked, Alexa voice answers and Amazon's AI-powered product comparisons can't reference anything on your site, even when a shopper asks a question your page would answer well. This matters most for ecommerce and any business where customers compare options by voice or through Amazon's shopping tools; for others the loss is smaller but still free to avoid.
How to fix it
Your developer needs about 5 minutes. Open robots.txt and add an explicit allow rule for Amazonbot (a User-agent: Amazonbot group with Disallow left empty, or Allow: /), placed so it isn't overridden by a broader blanket rule further down the file.