ImageObject schema present but missing IPTC photo metadata (creditText / creator / copyrightNotice)

Your site uses ImageObject structured data to describe images, but the entries are missing IPTC photo metadata fields — specifically the credit text, creator name, and copyright notice. These fields tell search engines and AI systems who owns and created each image. Google uses IPTC metadata to display attribution badges on images in search results and AI Overviews, which increases visibility and protects your intellectual property. Without it, your images may appear uncredited or be harder to surface. Add creditText, creator, and copyrightNotice fields to your ImageObject schema for each image. If you manage images through a CMS, check whether it has a metadata panel for these fields — many do and they just need to be filled in.

Why this matters

Google uses IPTC metadata to display attribution badges on images in search results and AI Overviews, which increases visibility and protects your intellectual property. Without it, your images may appear uncredited or be harder to surface.

How to fix it

Add creditText, creator, and copyrightNotice fields to your ImageObject schema for each image. If you manage images through a CMS, check whether it has a metadata panel for these fields — many do and they just need to be filled in.