No freshness signal (no published/updated date, schema date, or Last-Modified)
A freshness signal is any way a page tells crawlers or AI systems when it was published or last updated, whether that's a visible date on the page, a datePublished/dateModified field in schema, or a Last-Modified value in the server's HTTP response headers. This check found none of those three signals present on a page that otherwise reads as content, so its age is genuinely unknowable from the outside.
Why this matters
Search systems and AI tools may find it harder to judge whether undated content is still accurate, particularly for time-sensitive material such as pricing, statistics or industry news. Visible dates and dateModified values give them, and your readers, evidence of when the page was written or last checked.
How to fix it
Your content team needs about 30 minutes per page. Show a visible 'Last updated' date on the page itself, add datePublished and dateModified to the page's schema, and confirm your server sends a Last-Modified HTTP header, ideally reflecting the actual last edit rather than a build timestamp.
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