Organisation schema missing required properties
Structured data (also called schema) is code added to your website that helps search engines and AI systems understand factual details about your business. Your site has Organisation schema but is missing recommended properties — most commonly a logo. Search engines including Google use this structured data to build Knowledge Panels and to verify your entity in their knowledge graph. Missing key recommended fields means you may be ineligible for Knowledge Panel features and AI systems have less information to work with when identifying your business. Ask your developer to add the core Organisation schema properties: name, url, and logo. The logo should include the image URL, width, and height. Most CMS platforms have a schema plugin that handles this without custom code.
Why this matters
Search engines including Google use this structured data to build Knowledge Panels and to verify your entity in their knowledge graph. Missing key recommended fields means you may be ineligible for Knowledge Panel features and AI systems have less information to work with when identifying your business.
How to fix it
Ask your developer to add the core Organisation schema properties: name, url, and logo. The logo should include the image URL, width, and height. Most CMS platforms have a schema plugin that handles this without custom code.