Product schema missing AggregateRating
AggregateRating is schema that records a product's overall rating and how many reviews back it up. This check found your Product JSON-LD present but missing this property, so any reviews or ratings your product actually has aren't represented in a way shopping and AI platforms can read. AI shopping tools use review volume and rating as a ranking factor, so a product missing this schema shows up with lower visibility than a comparable competitor product that does carry it, even if your actual customer satisfaction is just as strong or stronger. Your developer needs an ongoing effort here rather than a single fix. Once a product has at least 5-10 genuine reviews, add aggregateRating with ratingValue and reviewCount sourced directly from those real reviews. Don't fabricate ratings: fake-review enforcement action by the FTC (the US Federal Trade Commission) has been active since October 2024, and getting caught carries real legal and reputational risk.
Why this matters
AI shopping tools use review volume and rating as a ranking factor, so a product missing this schema shows up with lower visibility than a comparable competitor product that does carry it, even if your actual customer satisfaction is just as strong or stronger.
How to fix it
Your developer needs an ongoing effort here rather than a single fix. Once a product has at least 5-10 genuine reviews, add aggregateRating with ratingValue and reviewCount sourced directly from those real reviews. Don't fabricate ratings: fake-review enforcement action by the FTC (the US Federal Trade Commission) has been active since October 2024, and getting caught carries real legal and reputational risk.