Marketing copy relies on ALL CAPS and exclamation marks
This check scans your marketing copy, including headlines, hero text and feature descriptions, for ALL-CAPS WORDS and heavy use of exclamation marks. On this site that shouty pattern turned up across the copy. It is a style scan rather than a grammar check: it flags copy that shouts at the reader instead of stating its point plainly, a pattern research links to lower buyer trust.
Why this matters
Shouty copy can read as low-trust or clickbait to some readers. A visitor who forms that impression early may be less likely to keep reading or share contact details. Tone affects different audiences differently, so test it if you can.
How to fix it
Rewrite the hero section and feature descriptions in sentence case with a confident, calm tone, and save bold or italic emphasis for the one phrase per section that genuinely needs it. This is a copy edit rather than a rebuild, so your marketing team (or whoever owns the website copy) can do it directly. Budget about a day to work through the main pages; it is often the single biggest first-impression upgrade for an older brand site.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.
Start Full Audit