Marketing copy relies on ALL CAPS and exclamation marks

This check scans your marketing copy, including headlines, hero text and feature descriptions, for ALL-CAPS WORDS and heavy use of exclamation marks. On this site that shouty pattern turned up across the copy. It is a style scan rather than a grammar check: it flags copy that shouts at the reader instead of stating its point plainly, a pattern research links to lower buyer trust. Shouty copy reads as low-trust or clickbait to today's readers, and it measurably drags down conversion in split tests. A visitor who forms that impression in the first few seconds is less likely to keep reading, trust your claims, or hand over an email address or phone number, so the cost shows up as fewer enquiries rather than as a visible error. Rewrite the hero section and feature descriptions in sentence case with a confident, calm tone, and save bold or italic emphasis for the one phrase per section that genuinely needs it. This is a copy edit rather than a rebuild, so your marketing team (or whoever owns the website copy) can do it directly. Budget about a day to work through the main pages; it is often the single biggest first-impression upgrade for an older brand site.