Review / comparison content but no positiveNotes / negativeNotes schema
Your site has review or comparison content, but it's not marked up with the structured data fields that tell Google which parts are pros and which are cons. These fields — called positiveNotes and negativeNotes — are part of the Review schema standard. Google now displays bulleted pros and cons directly in search results for pages that use this markup correctly. Without it, your review or comparison pages miss out on this enhanced display format, which takes up more space in results and typically earns higher click-through rates. Ask your developer to add positiveNotes and negativeNotes arrays to the Review or ItemReview structured data on your comparison and review pages. Each entry is a short text string summarising one pro or con — the same points you've likely already written in your content.
Why this matters
Google now displays bulleted pros and cons directly in search results for pages that use this markup correctly. Without it, your review or comparison pages miss out on this enhanced display format, which takes up more space in results and typically earns higher click-through rates.
How to fix it
Ask your developer to add positiveNotes and negativeNotes arrays to the Review or ItemReview structured data on your comparison and review pages. Each entry is a short text string summarising one pro or con — the same points you've likely already written in your content.