Retargeting limited to Meta - no LinkedIn or Google Ads pixel

Retargeting pixels are small tracking snippets that let you show ads again to people who've already visited your site. This check looks for pixels from the three main B2B ad platforms: Meta, LinkedIn and Google Ads. This site has the Meta pixel installed but neither a LinkedIn Insight Tag nor a Google Ads conversion pixel, so retargeting only runs on one of the three channels. Demand Gen Report's 2025 research found single-channel retargeting misses 60-70% of B2B decision-makers, because a buying committee moves between LinkedIn's professional context and Google's search intent as well as Meta. Relying on Meta alone means most people who research your business on LinkedIn or search for you on Google never see a follow-up ad, so retargeting spend only reaches part of its potential audience. Your marketing team should add the LinkedIn Insight Tag and Google Ads conversion tracking alongside the existing Meta Pixel, both of which install in about 10 minutes each through your tag manager. Once live, mirror the same audiences and offers you already run on Meta across the new channels so the retargeting message stays consistent.