Retargeting limited to Meta - no LinkedIn or Google Ads pixel
Retargeting pixels are small tracking snippets that let you show ads again to people who've already visited your site. This check looks for pixels from the three main B2B ad platforms: Meta, LinkedIn and Google Ads. This site has the Meta pixel installed but neither a LinkedIn Insight Tag nor a Google Ads conversion pixel, so retargeting only runs on one of the three channels.
Why this matters
A B2B buying committee often researches across several channels, such as LinkedIn, Google search and Meta. Relying on Meta alone means people who research you on LinkedIn or search for you on Google may not see a follow-up ad, so retargeting may reach only part of your potential audience. How large that gap is depends on where your audience spends time.
How to fix it
Your marketing team should add the LinkedIn Insight Tag and Google Ads conversion tracking alongside the existing Meta Pixel, both of which install in about 10 minutes each through your tag manager. Once live, mirror the same audiences and offers you already run on Meta across the new channels so the retargeting message stays consistent.
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