Too few named, dated testimonials
The testimonials or customer quotes found on your site are too few, anonymous, or lack specific detail (such as the reviewer's full name, company, and when the review was given). Vague quotes from unnamed sources ("CEO of a software company") are easy to dismiss. Buyers want to verify that real people had real results. Thin or generic testimonials often create more doubt than no testimonials at all. Collect specific, verifiable testimonials from real customers — ideally including their full name, company, role, and a concrete outcome. Publishing these alongside a date increases credibility significantly.
Why this matters
Vague quotes from unnamed sources ("CEO of a software company") are easy to dismiss. Buyers want to verify that real people had real results. Thin or generic testimonials often create more doubt than no testimonials at all.
How to fix it
Collect specific, verifiable testimonials from real customers — ideally including their full name, company, role, and a concrete outcome. Publishing these alongside a date increases credibility significantly.