DMARC enforced but no BIMI record — missing visual brand opportunity

BIMI (Brand Indicators for Message Identification) is a standard that displays your verified brand logo next to your emails in inboxes like Gmail, Yahoo, and Apple Mail. Your domain has DMARC enforcement in place — the required foundation — but no BIMI record yet. A logo in the inbox increases recognition and signals to recipients that the email is legitimately from you. It also acts as a further deterrent against spoofing, since your brand mark is tied to verified authentication. Prepare your logo as an SVG file that meets the BIMI specification, then publish a BIMI DNS record pointing to it. Some mail providers also require a Verified Mark Certificate (VMC) — check current requirements for Gmail and Yahoo before publishing.

Why this matters

A logo in the inbox increases recognition and signals to recipients that the email is legitimately from you. It also acts as a further deterrent against spoofing, since your brand mark is tied to verified authentication.

How to fix it

Prepare your logo as an SVG file that meets the BIMI specification, then publish a BIMI DNS record pointing to it. Some mail providers also require a Verified Mark Certificate (VMC) — check current requirements for Gmail and Yahoo before publishing.