AI-generated imagery signals but no C2PA Content Credentials

C2PA (Coalition for Content Provenance and Authenticity) is an industry standard, backed by Adobe, Microsoft, and Meta, that lets you attach a machine-readable label to images declaring whether they were created or edited with AI. Your site shows signs of AI-generated imagery but has no such label. EU law (AI Act Article 50) requires machine-readable AI-content marking from August 2026. Using AI images without this disclosure carries legal risk and can erode audience trust as platforms increasingly flag unlabelled AI content. Use an image tool that supports C2PA signing — Adobe Firefly, for example, applies Content Credentials automatically when you generate or export images. For images generated elsewhere, you can add credentials using Adobe's Content Authenticity web tool (contentauthenticity.org). Alternatively, disclose AI-generated imagery in plain text on the relevant page — for example, a caption or footer note. Do not rely on inventing a custom meta tag; no browser or platform reads a non-standard HTML meta element as an AI content declaration.

Why this matters

EU law (AI Act Article 50) requires machine-readable AI-content marking from August 2026. Using AI images without this disclosure carries legal risk and can erode audience trust as platforms increasingly flag unlabelled AI content.

How to fix it

Use an image tool that supports C2PA signing — Adobe Firefly, for example, applies Content Credentials automatically when you generate or export images. For images generated elsewhere, you can add credentials using Adobe's Content Authenticity web tool (contentauthenticity.org). Alternatively, disclose AI-generated imagery in plain text on the relevant page — for example, a caption or footer note. Do not rely on inventing a custom meta tag; no browser or platform reads a non-standard HTML meta element as an AI content declaration.