E-commerce signals but no Instagram Shop or TikTok Shop

Social commerce lets people buy products directly inside Instagram or TikTok without leaving the app. This check found your site has products but no active shop set up on these platforms. Social commerce has become a significant channel for consumer brands — a growing share of product discovery now starts on Instagram and TikTok rather than Google. Without a shop set up on these platforms, you miss the impulse-buy moment: visitors who discover you through social content have to navigate away to purchase, and many don't complete that journey. Connect your product catalogue to Instagram Shopping via Facebook Commerce Manager and explore TikTok Shop if your audience skews younger. Both platforms have step-by-step setup guides and the process takes a few hours.