Site is serving empty page shells instead of built content

This check compares several pages across your site to see if each one returns unique, fully built content. On this site, every page sampled returned the same empty HTML "shell" with no real content inside it. That usually means the step that generates the finished page content (a "build" process, sometimes called SSG or SSR) is not actually running when the site is deployed to production. This is a root-cause fault: it can be the reason behind many other findings in this audit at once, because search engines, AI tools and visitors are all seeing a blank page instead of your content. Until it is fixed, no amount of on-page work elsewhere will show up online. Your developer should check the build command configured with your hosting provider, since this is usually where the build step is missing or misconfigured. After redeploying, verify the fix by loading a page directly and confirming it contains your real text and images, not just an empty template.