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Cumulative Layout Shift is in Google's needs-improvement range

Cumulative Layout Shift (CLS) measures how much content unexpectedly jumps around on the page while it loads, for example text moving down when an image above it finishes loading. Google scores CLS in three bands, and this site's homepage scored between 0.1 and 0.25, the middle "needs improvement" band: some shifting happens during load, but it is not extreme. Visitors feel the page "settling" under their cursor or thumb, which can cause mis-clicks and a sense that the site feels unfinished, even though nothing is actually broken. It is not yet at the painful end of the scale, but it is worth fixing before the next Google ranking update that weighs page experience. Your developer can fix this in one to two hours using the same techniques as a poor CLS score: set explicit width and height on images and embedded content like iframes so the browser reserves their space in advance, reserve space for content that loads late, and set font-display to optional so fonts don't cause a late text reflow.

Why this matters

Visitors feel the page "settling" under their cursor or thumb, which can cause mis-clicks and a sense that the site feels unfinished, even though nothing is actually broken. It is not yet at the painful end of the scale, but it is worth fixing before the next Google ranking update that weighs page experience.

How to fix it

Your developer can fix this in one to two hours using the same techniques as a poor CLS score: set explicit width and height on images and embedded content like iframes so the browser reserves their space in advance, reserve space for content that loads late, and set font-display to optional so fonts don't cause a late text reflow.