Multiple pages share near-identical body text
This check compares the visible written content of every crawled page against every other page, measuring how similar the actual wording is, not just the page titles. On this site, two or more pages were found to share near-identical body text.
Why this matters
When Google finds pages with very similar content, it typically shows only one of them in search results and treats the rest as competing against it rather than earning their own rankings. Content like this can also drag down how the rest of the site is perceived, even pages that are genuinely unique.
How to fix it
Your marketing team or developer should rewrite each affected page with genuinely unique wording specific to that page's purpose, or if the pages serve the same purpose, consolidate them into one page and redirect the others to it. Expect this to take a few hours per page depending on how much needs rewriting.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.
Start Full Audit