First Contentful Paint is slow

First Contentful Paint (FCP) measures how long it takes before a visitor sees the first piece of content — text or image — on your page. Your site is currently taking significantly longer than the recommended threshold of 1.8 seconds. Visitors form an impression of your site in under three seconds. A slow FCP causes people to leave before your page finishes loading, directly reducing conversions and hurting your Google search ranking. Common fixes include reducing the size of images, removing scripts that block the page from loading, enabling browser caching, and using a content delivery network (CDN) to serve files from a location closer to your visitors. A web developer can run a Lighthouse audit to pinpoint the specific causes.