Pages missing meta description

A meta description is a short summary (around 150 characters) that appears beneath your page title in Google search results. It does not affect rankings directly but it is the first thing a searcher reads after the title. Without a meta description, Google writes its own — often pulling an awkward sentence from somewhere on the page. A well-written meta description increases the number of people who click through to your site from search results. Write a unique, clear meta description for each page summarising what the page is about and what visitors will find. Most website platforms (WordPress, Squarespace, Shopify, Wix) have a dedicated field for this in their page settings.

Why this matters

Without a meta description, Google writes its own — often pulling an awkward sentence from somewhere on the page. A well-written meta description increases the number of people who click through to your site from search results.

How to fix it

Write a unique, clear meta description for each page summarising what the page is about and what visitors will find. Most website platforms (WordPress, Squarespace, Shopify, Wix) have a dedicated field for this in their page settings.