No JSON-LD schema found across audited pages

JSON-LD schema is code embedded in your pages that describes their content in a format search engines and AI tools understand directly. Common types include Organisation, Article, Product, FAQ, and Service. Schema markup enables rich results in Google search (such as star ratings, FAQs, and event listings) and increases the chance of being cited by AI tools like ChatGPT and Perplexity. Without any schema, you miss these enhanced visibility opportunities. Start by adding Organisation schema to your homepage to establish your business identity. Then add relevant schema to other key pages — FAQPage for your FAQ, Service for your services, and Article for blog posts. Most website platforms have plugins or built-in tools that make this straightforward.