No JSON-LD schema found across audited pages

JSON-LD schema is code embedded in your pages that describes their content in a format search engines and AI tools understand directly. Common types include Organisation, Article, Product, FAQ, and Service. Structured data helps search engines interpret your pages with confidence, and it is what makes the rich results that still exist possible, such as star ratings, products and events. It is not an AI-citation lever: Ahrefs tested 1,885 pages that added JSON-LD against a matched control group and found no meaningful uplift in citations on Google AI Overviews, AI Mode or ChatGPT. AI systems read the visible HTML when selecting what to cite, so hidden markup is not in front of them at that moment. Add schema for search-engine understanding, and win AI citation with content and reputation instead. Start by adding Organisation schema to your homepage to establish your business identity. Then add relevant schema to other key pages - FAQPage for your FAQ, Service for your services, and Article for blog posts. Most website platforms have plugins or built-in tools that make this straightforward.