Internal links pass through multiple redirects before reaching the final page

A redirect chain happens when a link points to a page that itself redirects to another page, which may redirect again, before the visitor finally lands on the real destination. This check found one or more internal links on this site passing through two or more redirects before reaching the final page. Each redirect hop adds extra loading delay and dilutes some of the ranking value passed between pages, and long chains waste the limited time search engines spend crawling your site, sometimes even causing them to give up before reaching the real page. Your developer should update each source link to point directly at the final destination URL, so there is at most one redirect in the chain, ideally none. This is a straightforward link-updating task once the chains are identified, usually under an hour.