The title tag is the headline text shown in search results and browser tabs. This check flags pages with a title under 30 characters, well short of the roughly 50-60 characters Google typically has room to display for a single listing.
Why this matters
A short title uses little of the space available for describing the page. It may not include the page's primary keyword or a compelling reason to click, so the listing may be less informative to searchers.
How to fix it
Your marketing team or copywriter should expand the affected title to 50-60 characters, leading with the primary keyword or the core benefit the page offers. Budget about ten to fifteen minutes per page once the short titles have been listed out.
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