The title tag is the headline text shown in search results and browser tabs. This check flags pages with a title under 30 characters, well short of the roughly 50-60 characters Google typically has room to display for a single listing. A short title wastes the strongest on-page ranking and click-through signal a page has, and it rarely includes the page's primary keyword or a compelling reason to click, leaving visibility and clicks on the table for no real benefit in return. Your marketing team or copywriter should expand the affected title to 50-60 characters, leading with the primary keyword or the core benefit the page offers. Budget about ten to fifteen minutes per page once the short titles have been listed out.
Why this matters
A short title wastes the strongest on-page ranking and click-through signal a page has, and it rarely includes the page's primary keyword or a compelling reason to click, leaving visibility and clicks on the table for no real benefit in return.
How to fix it
Your marketing team or copywriter should expand the affected title to 50-60 characters, leading with the primary keyword or the core benefit the page offers. Budget about ten to fifteen minutes per page once the short titles have been listed out.