Overall AI and automation maturity is low

AI readiness measures how well a business is using automation and artificial intelligence tools to handle routine tasks such as answering enquiries, qualifying leads, booking appointments, or following up with customers. Businesses with low AI maturity are spending more staff time on tasks that could be automated, and are likely missing leads outside business hours when no one is available to respond. Start with one high-impact, low-effort tool — such as an AI chat widget, an automated email follow-up sequence, or an AI phone receptionist — and measure the time and leads it saves before expanding further.