No named leadership detected on homepage

This check looks for the names and roles of company founders or senior leaders on your homepage or about page — not just job titles, but actual names attached to real people. Buyers and candidates trust organisations where leadership is publicly visible and accountable. Anonymous leadership signals a lack of transparency, which is a common reason both customers and job seekers choose a competitor instead. Add a brief leadership section to your homepage or about page with at least the founder or CEO's name, role, and a sentence about their background. A photo helps further. This builds immediate credibility with visitors who want to know who they are dealing with.

Why this matters

Buyers and candidates trust organisations where leadership is publicly visible and accountable. Anonymous leadership signals a lack of transparency, which is a common reason both customers and job seekers choose a competitor instead.

How to fix it

Add a brief leadership section to your homepage or about page with at least the founder or CEO's name, role, and a sentence about their background. A photo helps further. This builds immediate credibility with visitors who want to know who they are dealing with.