Limited EVP language on the homepage (only 1 of 11 EVP keywords detected)

Your homepage has little or no language about what it is actually like to work at your business — your culture, values, mission, or what makes the team distinctive. Talented candidates do not just apply for any open role; they look for a culture fit first. A page that only says "we are hiring" gives them nothing to connect with, so they move on to employers who are more open about who they are. Add a short section to your homepage or careers page covering your mission, your team values, and one or two genuine things that make your workplace different. Authentic and specific always beats polished and generic.