Product schema missing structured brand

Product schema is structured data describing an item for sale, and brand is one of its properties, specifying the manufacturer or label behind the product in a structured way rather than just as plain text. This check found your Product JSON-LD present but missing a properly structured brand property. AI shopping features use structured brand attribution to group and rank products by manufacturer, so without it your products can be excluded from brand-based comparisons and filters even if the brand name appears as plain text elsewhere on the page. It's a small, easily-missed gap with a real effect on shopping visibility. Your developer needs about 30 minutes. Wrap the brand name in a structured object inside each Product's JSON-LD, in the form of a Brand type with a name property. This is usually missing simply because the site's default template skipped it, so it's a straightforward addition rather than a design decision.