Ecommerce site with no Product schema — invisible to ChatGPT Shopping and Perplexity Shopping
Your site sells products online, but the product pages don't include structured data (machine-readable markup) that tells search engines and AI tools what each product is, its price, availability, and ratings. AI-powered shopping features in tools like ChatGPT and Perplexity — as well as Google Shopping — rely on Product schema to surface items in shopping results. Without it, your products simply cannot appear in any AI shopping result, regardless of how good they are. Ask your developer to add Product schema to every product page, including the product name, brand, price, availability, GTIN (barcode), and AggregateRating if you have reviews. Many ecommerce platforms (Shopify, WooCommerce) have plugins that automate this.
Why this matters
AI-powered shopping features in tools like ChatGPT and Perplexity — as well as Google Shopping — rely on Product schema to surface items in shopping results. Without it, your products simply cannot appear in any AI shopping result, regardless of how good they are.
How to fix it
Ask your developer to add Product schema to every product page, including the product name, brand, price, availability, GTIN (barcode), and AggregateRating if you have reviews. Many ecommerce platforms (Shopify, WooCommerce) have plugins that automate this.