Commercial page (pricing/features/compare) with no 'Last updated' date or dateModified schema
This check looks for a visible 'last updated' date, or a matching dateModified tag (structured data that tells search engines when a page last changed), on commercial pages like pricing, features or comparisons. This site's page was flagged for having neither, so there's no signal anywhere on the page of how current the pricing or feature information actually is. Google's March 2026 core algorithm update leaned more heavily on freshness as a ranking factor, particularly for pages with commercial intent such as pricing. A pricing page with no update date looks stale to both Google's ranking systems and AI Overviews, and it also leaves human buyers guessing whether the numbers in front of them are still current. Your content team should add a visible 'Last updated: [date]' line near the top of pricing, feature and comparison pages, and mirror the same date in the page's structured data as dateModified. Update both whenever the page changes in any meaningful way. It takes about 30 minutes per page and helps both search ranking and buyer confidence.
Why this matters
Google's March 2026 core algorithm update leaned more heavily on freshness as a ranking factor, particularly for pages with commercial intent such as pricing. A pricing page with no update date looks stale to both Google's ranking systems and AI Overviews, and it also leaves human buyers guessing whether the numbers in front of them are still current.
How to fix it
Your content team should add a visible 'Last updated: [date]' line near the top of pricing, feature and comparison pages, and mirror the same date in the page's structured data as dateModified. Update both whenever the page changes in any meaningful way. It takes about 30 minutes per page and helps both search ranking and buyer confidence.