No H1 — visitors don't immediately know what you do

Your homepage is missing a primary headline (called an H1 in web terminology) — the large, prominent statement at the top of the page that tells visitors in plain language what your business does and who it's for. Visitors decide within seconds whether to stay or leave. Without a clear headline, they have to work to understand your offer — and most won't. A missing H1 also hurts search engine rankings, as it's one of the strongest signals Google uses to understand your page's topic. Add a clear, benefit-led headline to the top of your homepage that answers: what you do, who for, and what outcome they get. Keep it under 10 words and make it the most visually prominent text on the page. Your developer adds this as an H1 tag.