No title tag - search results show the URL

The title tag is a line of HTML code that names a webpage; it's what shows as the clickable blue headline in Google search results and as the text in a browser tab. This site is missing it on the page checked, so instead of a proper page name, search results and browser tabs show the raw web address instead. The title is the single biggest factor in whether someone clicks your listing on a search results page, because it's the first and often only thing a searcher reads before deciding where to click. A page showing a raw web address instead of a real title looks unfinished next to competitors with proper titles, which costs clicks even when the page itself ranks well. Your copywriter should write a title in the format 'Primary Keyword | Brand Name', kept under 60 characters so it doesn't get cut off in Google's search results. This is a five-minute fix per page once the wording is decided, and it should be applied to every page on the site that's currently missing one.