No video content in or near hero section
This check looks for a demo or explainer video placed near the hero section, the large block at the top of a page that usually carries the main headline and call-to-action button. This site has call-to-action copy like 'book demo' or 'start free' in that position, but no video, whether a native player, YouTube, Wistia or Vimeo embed, sitting alongside it.
Why this matters
Some visitors would rather watch a short explanation than read paragraphs of copy. Where a page has no hero video, those visitors have no way to do that. Published industry studies report varying effects of video on conversion, so test whether it helps on your own page.
How to fix it
Your marketing team should produce a 60-90 second product demo or explainer video and place it directly next to the hero call-to-action button. Budget around four hours for scripting and a simple recording setup if you're doing it in-house; it doesn't need to be a high-production piece to be effective.
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