No video content in or near hero section

This check looks for a demo or explainer video placed near the hero section, the large block at the top of a page that usually carries the main headline and call-to-action button. This site has call-to-action copy like 'book demo' or 'start free' in that position, but no video, whether a native player, YouTube, Wistia or Vimeo embed, sitting alongside it. HubSpot's 2025 research found pages with a hero video convert 34% higher than those without, and Wistia's 2025 data showed B2B sales cycles shortening by 20-30% when a hero explainer video is present. Visitors who would rather watch a short explanation than read paragraphs of copy currently have no way to do that on this page, so some of them leave before your value proposition lands. Your marketing team should produce a 60-90 second product demo or explainer video and place it directly next to the hero call-to-action button. Budget around four hours for scripting and a simple recording setup if you're doing it in-house; it doesn't need to be a high-production piece to be effective.