Pricing signal present on homepage

This check confirms that your website includes either visible pricing or a clear link to a pricing page, giving visitors a way to quickly understand the cost of your product or service. Transparent pricing filters out low-intent visitors early and reassures serious buyers that you have nothing to hide. It reduces the volume of unqualified enquiries and increases the proportion of visitors who reach your sales process with genuine purchase intent. No action needed — your pricing transparency is working in your favour. Keep pricing information up to date and easy to find as your offer evolves.

Why this matters

Transparent pricing filters out low-intent visitors early and reassures serious buyers that you have nothing to hide. It reduces the volume of unqualified enquiries and increases the proportion of visitors who reach your sales process with genuine purchase intent.

How to fix it

No action needed — your pricing transparency is working in your favour. Keep pricing information up to date and easy to find as your offer evolves.