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Chatbot widget detected but no visible 'You are interacting with AI' disclosure

This check looks for a chat widget on the site and whether it clearly tells visitors, right at the start of the conversation, that they're talking to an automated AI assistant rather than a person. On this site, a chatbot widget was found, but there is no visible disclosure of this kind in the opening message. The European Union's AI Act, Article 50, begins enforcement on 2 August 2026 and specifically requires clear, visible disclosure when a person is interacting with an AI system, with substantial fines attached for non-compliance. Beyond the legal exposure, undisclosed AI chat is also a trust issue: visitors who realise later that they weren't talking to a human tend to disengage. Your developer and legal team should update the chat widget's welcome message to something like 'Hi, I'm an AI assistant. I can help with X. For complex issues I'll connect you to a human,' shown as the very first message in the chat. Most modern chat platforms, including Intercom, Drift, and HubSpot, support editing this directly in the widget's settings, so this is roughly one to two hours of work.

Why this matters

The European Union's AI Act, Article 50, begins enforcement on 2 August 2026 and specifically requires clear, visible disclosure when a person is interacting with an AI system, with substantial fines attached for non-compliance. Beyond the legal exposure, undisclosed AI chat is also a trust issue: visitors who realise later that they weren't talking to a human tend to disengage.

How to fix it

Your developer and legal team should update the chat widget's welcome message to something like 'Hi, I'm an AI assistant. I can help with X. For complex issues I'll connect you to a human,' shown as the very first message in the chat. Most modern chat platforms, including Intercom, Drift, and HubSpot, support editing this directly in the widget's settings, so this is roughly one to two hours of work.