EU AI Act Article 50 transparency disclosure missing

The EU AI Act requires any business using AI that interacts with people — such as AI chatbots, AI-generated content, or automated decisions — to clearly disclose this to users. Article 50 specifically mandates this transparency, with enforcement beginning in early 2025. Failure to disclose AI use can result in fines of up to 15 million euros or 3 percent of global annual turnover, whichever is higher. The EU AI Act's transparency obligations under Article 50 — covering AI systems that interact with people, such as chatbots and AI-generated content — applied from August 2025. Beyond legal risk, undisclosed AI use damages trust when customers discover it themselves. Add a clear, plain-language disclosure wherever AI is used on your site — for example, a label on chat widgets saying "This is an AI assistant" or a policy page explaining how and where you use AI. Keep it brief and honest.