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Cookie consent has categories but no prominent 'Reject All' button

This check looks at the cookie consent banner for whether it offers a 'Reject All' option that's as easy to find and click as 'Accept All'. On this site, the banner has cookie categories but no prominent reject button, meaning a visitor who wants to decline tracking has no equally simple way to do so. Guidance from France's data regulator and the UK's Information Commissioner's Office (ICO) requires that rejecting cookies be as easy as accepting them. A buried or missing reject option is treated as a recognised dark pattern, a design that nudges people toward the choice the business prefers rather than presenting a genuinely neutral choice, and it has been the subject of major regulatory enforcement action in recent years. Your developer should add a 'Reject All' button at the same visual level as 'Accept All', same size, same prominence, on the first layer of the banner, with no extra clicks required to reach it. Most consent management platforms support this through a simple configuration toggle rather than custom code, so it's typically about an hour of work.

Why this matters

Guidance from France's data regulator and the UK's Information Commissioner's Office (ICO) requires that rejecting cookies be as easy as accepting them. A buried or missing reject option is treated as a recognised dark pattern, a design that nudges people toward the choice the business prefers rather than presenting a genuinely neutral choice, and it has been the subject of major regulatory enforcement action in recent years.

How to fix it

Your developer should add a 'Reject All' button at the same visual level as 'Accept All', same size, same prominence, on the first layer of the banner, with no extra clicks required to reach it. Most consent management platforms support this through a simple configuration toggle rather than custom code, so it's typically about an hour of work.