Marketing or analytics trackers fire before the consent banner is answered

This check tests whether tracking scripts, cookies, or pixels activate before a visitor has interacted with the cookie consent banner at all. On this site, a marketing or analytics tracker was found firing on page load, before the visitor clicked Accept or Reject, meaning tracking begins regardless of what the banner is asking permission for. A tracker pixel or cookie set on page load is a consent bypass, a direct violation of GDPR (General Data Protection Regulation) regardless of how well-designed the banner's interface itself is. Having a nice-looking consent banner doesn't help if the underlying scripts ignore it and run anyway, and that mismatch between what a site promises and what it does is exactly what regulators check for. Your developer needs to gate all non-essential trackers behind consent, making sure the consent management platform (CMP) itself is the very first script that runs on the page, before any tracker code. This typically takes one to two days to audit and fix properly. Test using a European IP address and the browser's network tab to confirm no third-party cookies are set before Accept is clicked.