Case study content present but no structured data

Structured data markup is invisible code that formally labels your content so search engines and AI tools understand what it represents. Tagging case studies with the appropriate schema tells AI systems that this content documents real client outcomes. AI assistants increasingly cite case studies as evidence when answering research questions. Without structured data, your case studies look like ordinary text pages and are less likely to be surfaced as credible examples. Add appropriate Schema.org markup (such as Article or a relevant creative work type) to case study pages, highlighting the client context, challenge, solution, and result.