No Google Business Profile link or Google Reviews reference detected

A Google Business Profile (GBP) is a free listing that shows your business on Google Search and Maps, including star ratings and customer reviews. This check looks for a visible link to that profile on your website. Google is where most people decide whether to trust and contact a business. Without a link to your GBP, visitors miss your reviews, and new customers searching nearby cannot easily find or verify you. Create a Google Business Profile at business.google.com if you do not have one. Then add a clearly visible link (such as "Read our Google reviews") in your website footer or social-proof section.