No mention of how reviews are handled

This check looks for any statement on your website indicating that you actively monitor and respond to customer reviews — for example, a note saying you respond to all reviews within a set timeframe. Publicly acknowledging that you respond to reviews signals to both prospective customers and search engines that you are an actively managed, accountable business. Sites that display this signal tend to attract higher-quality leads and convert better. Add a brief statement near your reviews or testimonials such as "We respond to every review — good or bad — within two business days." If you already respond consistently on Google or other platforms, make that visible on your site too.

Why this matters

Publicly acknowledging that you respond to reviews signals to both prospective customers and search engines that you are an actively managed, accountable business. Sites that display this signal tend to attract higher-quality leads and convert better.

How to fix it

Add a brief statement near your reviews or testimonials such as "We respond to every review — good or bad — within two business days." If you already respond consistently on Google or other platforms, make that visible on your site too.