Text testimonials present but no video testimonials
Your site shows written customer testimonials but has no video testimonials — short filmed clips of customers sharing their experience. Research consistently shows video testimonials convert significantly better than text ones — seeing and hearing a real person describe their experience is far more persuasive than reading a quote. In 2026, buyers are increasingly sceptical of text-only testimonials that cannot be easily verified, and video provides a level of authenticity that text cannot match. Ask 2-3 satisfied customers if they would record a short 60-90 second video on their phone describing their experience. Embed these on your testimonials or homepage section. Even smartphone-quality video outperforms polished text quotes.
Why this matters
Research consistently shows video testimonials convert significantly better than text ones — seeing and hearing a real person describe their experience is far more persuasive than reading a quote. In 2026, buyers are increasingly sceptical of text-only testimonials that cannot be easily verified, and video provides a level of authenticity that text cannot match.
How to fix it
Ask 2-3 satisfied customers if they would record a short 60-90 second video on their phone describing their experience. Embed these on your testimonials or homepage section. Even smartphone-quality video outperforms polished text quotes.