Trustpilot widget present but no Verified Reviews badge

This check looks for a 'Verified Reviews' badge, Trustpilot's confirmation that a review came from a genuine, confirmed customer, on your Trustpilot widget. A Trustpilot widget is present on this site, but no Verified badge was found alongside the reviews it displays. Verified Reviews convert significantly higher than unverified ones because buyers know they haven't been gamed by fake or incentivised reviews. Without the badge, visitors have no way to tell your reviews apart from ones that could have come from anywhere, which quietly undercuts trust even when every review is genuine. Your marketing team should switch to Trustpilot's Verified Reviews tier, a paid feature on most plans, and configure it to send review invites only to confirmed customers via your order-confirmation email. Budget about a week to get it configured and start seeing verified badges appear automatically.