Platform mix doesn't match audience: B2B brand without LinkedIn — biggest gap

The social media platforms detected do not align well with where your likely audience spends their time. For example, a business-to-business brand with no LinkedIn presence, or a consumer brand with no Instagram or TikTok. Buyers and candidates research where they already are. Investing effort in platforms your audience does not use delivers poor return, while being absent from the platforms they do use means missed opportunities. Identify the one or two platforms your target customers actually use for research and decision-making, and prioritise building a consistent presence there before expanding elsewhere.