Open Graph image present but missing og:image:alt, og:locale, or og:site_name

Open Graph tags control how your pages appear when shared on social media — the image, title, and description in the preview card. Your site has an Open Graph image but is missing one or more of the supporting fields: the image alt text, the locale, or the site name. Incomplete Open Graph data produces inconsistent or broken link previews on platforms like LinkedIn, Facebook, and messaging apps. A broken or blank preview card dramatically reduces click-through rates when your content is shared. Add the three missing fields to your page head: og:image:alt (a plain-English description of the image for accessibility), og:locale (your language and region, e.g. en_AU), and og:site_name (your brand name). These are simple one-line additions to your site's head template.

Why this matters

Incomplete Open Graph data produces inconsistent or broken link previews on platforms like LinkedIn, Facebook, and messaging apps. A broken or blank preview card dramatically reduces click-through rates when your content is shared.

How to fix it

Add the three missing fields to your page head: og:image:alt (a plain-English description of the image for accessibility), og:locale (your language and region, e.g. en_AU), and og:site_name (your brand name). These are simple one-line additions to your site's head template.