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Strong cross-platform social presence (5+ platforms linked)

This check counts how many distinct social media platforms are linked from your homepage. This site links five or more, which the engine flags as strong cross-platform discoverability and places it in the top roughly 20% of brands scanned for this signal. This is a positive finding: no action is needed to create it, only to maintain it going forward. Buyers typically check three to four different social platforms before deciding to purchase or enquire, cross-referencing what a business says about itself against what it actually shows on each channel. Having five or more platforms linked means visitors doing that check find you everywhere they look, rather than hitting a dead end on the one or two platforms most competitors bother linking. This is already working well, so the job is upkeep rather than a fix. Keep every linked profile active with a post at least every 30 days, since a linked-but-dormant profile undermines the trust this signal is meant to build. A quarterly content audit across all linked platforms is a sensible cadence for catching any that have gone quiet.

Why this matters

Buyers typically check three to four different social platforms before deciding to purchase or enquire, cross-referencing what a business says about itself against what it actually shows on each channel. Having five or more platforms linked means visitors doing that check find you everywhere they look, rather than hitting a dead end on the one or two platforms most competitors bother linking.

How to fix it

This is already working well, so the job is upkeep rather than a fix. Keep every linked profile active with a post at least every 30 days, since a linked-but-dormant profile undermines the trust this signal is meant to build. A quarterly content audit across all linked platforms is a sensible cadence for catching any that have gone quiet.