Hashtags present but none appear to be brand-specific

Your content uses hashtags, but they look generic (like #beauty or #weddings) rather than a hashtag unique to your brand. Generic hashtags have millions of competing posts, so yours gets buried. A branded hashtag gives you a searchable space you own and lets customers tag content that others can find. Pick one short, unique branded hashtag such as #YourBrandBride. Put it in your social bios and your site footer, and ask happy customers to use it so their posts are easy to find and repost.