Broken internal links point to missing or error pages

This check crawls the links between your site's own pages and tests whether each one loads successfully. A broken internal link is one that points to a page returning a "not found" (404) error or a server error (a 5xx code), meaning the linked page is missing or broken. On this site, one or more internal links point to pages that return one of these errors. Broken links waste the limited time search engines spend crawling your site (called "crawl budget"), and they frustrate visitors who click through expecting a working page. This is the single most commonly flagged issue in professional site audits from tools like Screaming Frog and Ahrefs, so it is also one competitors and agencies will spot immediately if they check your site. Your developer should fix the destination address (the href) on each broken link, restore the missing page if it was deleted by mistake, or add a permanent redirect (a "301") pointing to the closest equivalent page. This is quick, targeted work once the list of broken links is in hand, typically well under an hour per link.