LCP 4.2s (poor) — real user data

Largest Contentful Paint (LCP) measures how long until your main content appears on screen. Yours is over 4 seconds, measured from real visitors — that lands in the "poor" band. Most visitors leave before content that takes 4+ seconds to load. A slow LCP costs you conversions directly and drags down your Google ranking. Compress and preload your hero image (WebP or AVIF, with set width and height), remove render-blocking scripts and styles above the fold, self-host fonts with font-display: swap, and lean on your CDN caching.