Meta description is too long and gets truncated in search results
A meta description is the short summary Google shows under a page's link in search results. This check flags pages with a meta description over 160 characters, the point at which Google starts cutting it off in the search snippet. A truncated description can cut off your call to action mid-sentence, which weakens the pitch that convinces someone to click through from search results, lowering click-through on traffic the page has already earned without costing you anything extra to fix. Your marketing team should trim the affected description down to 150-160 characters, keeping the strongest, most specific part of the message and cutting from the end rather than the beginning. This is a quick wording edit, about ten to fifteen minutes per page.
Why this matters
A truncated description can cut off your call to action mid-sentence, which weakens the pitch that convinces someone to click through from search results, lowering click-through on traffic the page has already earned without costing you anything extra to fix.
How to fix it
Your marketing team should trim the affected description down to 150-160 characters, keeping the strongest, most specific part of the message and cutting from the end rather than the beginning. This is a quick wording edit, about ten to fifteen minutes per page.