Meta description is too long and gets truncated in search results
A meta description is the short summary Google shows under a page's link in search results. This check flags pages with a meta description over 160 characters, the point at which Google starts cutting it off in the search snippet.
Why this matters
A truncated description can cut off your call to action mid-sentence, which may weaken the pitch to someone deciding whether to click through from search results. It costs nothing extra to fix.
How to fix it
Your marketing team should trim the affected description down to 150-160 characters, keeping the strongest, most specific part of the message and cutting from the end rather than the beginning. This is a quick wording edit, about ten to fifteen minutes per page.
Turn website findings into an action plan
Create an account to start a Full Audit of your website, with supporting evidence and a prioritised action plan.